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Sales Mastery: A Complete Program for Art of Selling

Elevate your sales closing rate & create exceptional client experiences. Whether new or seasoned, gain insights to foster long-term relationships & boost sales.

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Last updated 5/2024 English

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Overview

Discover the transformative power of this highly-impactful ten-course Masterclass, which focuses on the art of selling from a human-centered perspective. Throughout this course, you will be guided through the essential steps of establishing a connection with your potential clients, understanding their needs, and mastering effective closing strategies.

Led by the esteemed Master Sales Trainer, Eric Lofhom, who is a recognized authority in the field, with over two decades of experience in educating individuals worldwide on the principles of sales as both an art and a science. His fundamental belief is that "sales equals service."

Whether you are new to sales or a seasoned sales professional, this Masterclass offers valuable insights that will elevate your sales closing rate, enabling you to create exceptional experiences for your clients while fostering long-term relationships with them.

Notably, Eric recently received high praise from the renowned sales mentor and entrepreneur, Brian Tracy:

“Eric Lofholm is one of the greatest teachers and thought leaders in the world. His remarkable ideas and insights can change your life forever, increase your income and save you years of hard work reaching the same level of success.”

This material has the potential to significantly impact your life and is both captivating and pleasurable. Eric's expert advice: “It is recommended it be reviewed several times to create the maximum, long-lasting benefit as the information is embedded into the subconscious mind.”

Prospecting Techniques: The Secret to Sales Success

Many sales professionals acknowledge the need to increase their prospecting efforts. They also recognize the potential for increased sales through enhanced prospecting. This course offers proven techniques for effective prospecting and provides insights on how to transform your mindset to fearlessly approach potential leads. The covered techniques can be readily applied to expand your business prospects. If you believe that boosting your prospecting activities would result in higher sales, then this course is essential. The knowledge gained from this course will stay with you throughout your career.

Lead Generation Strategies: How to Boost Your Sales

Eric is ready to divulge his effective and verified methods for lead generation. Initially, you will explore the best practices for generating numerous additional leads, potentially reaching hundreds or even thousands. Subsequently, you will adopt the mindset of an exceptional lead generator. Lastly, Eric will reveal his top lead generation strategy, which has successfully garnered over thousands of leads for him.

Appointment Setting: Why it Matters and Tips to Consider

Setting sales appointments stands as a crucial step in the sales process. This course is designed to equip you with the skills to proficiently set an unlimited number of appointments. Initially, you will discover how to utilize goal setting to promptly boost the volume of appointments on your calendar. Subsequently, practical insights will be provided on leveraging social media to consistently populate your calendar with appointments. Finally, proven appointment setting script ideas and templates will be shared, enabling you to implement them right away.

Referrals in Sales: Proven Ways to Boost Your Income

Boosting referrals is a verified method for increasing leads and driving more sales. Eric Lofholm has successfully generated more than 10,000 referrals in the past 25 years. In this course, Eric presents numerous effective strategies for generating referrals, which are both practical and simple to put into action. The most appealing aspect is that these strategies have proven to be highly effective.

Identifying Customer Needs: Uncovering What They Want

The most effective way to sway or impact someone is by discovering their desires and fulfilling them. We uncover these desires by posing questions. In this course, you will be taught various techniques for asking impactful questions to understand your prospect's needs.

Exploring the Advantages

Throughout this program, you will acquire methods and tactics to effectively present benefits in your sales pitch. While it's often said that individuals purchase from those they like, the truth is that what they truly buy into are the benefits. People are primarily motivated by self-interest. Upon completing this course, you will possess the techniques acquired for the duration of your sales career.

Objection Handling in Sales

In the field of sales, encountering objections is a common occurrence. Your capacity to effectively handle objections plays a crucial role in increasing your sales closures. In this course, Eric Lofholm imparts numerous effective techniques to overcome objections. These techniques are simple to grasp and straightforward to put into practice.

Building Trust and Rapport to Achieve Sales Success

It's often said that people tend to purchase from individuals they both like and trust, and this holds true. The more likable you are, the greater your success in making sales will be. This course will teach you how to swiftly and effortlessly establish trust during your sales presentations.

Enhancing Sales through Effective Follow-Up Techniques

In the realm of sales, mastering the art of follow-up is crucial for driving increased sales. In this program, Eric Lofholm imparts his proven follow-up methodologies, which have contributed to securing millions of dollars in sales over the past 25 years. Initially, Eric will guide you through three simple steps for executing effective follow-up strategies. Subsequently, he will instruct you on structuring follow-up phone calls to optimize your success rate. Finally, Eric will provide five easily implementable follow-up techniques to further bolster your sales approach.

How to Close Sales: Techniques and Tips That Work

Welcome to this section, where you will master the art of sealing the deal. The ability to close a sale is a skill that can be acquired. Before I acquired this skill, I was the least productive member of my team in my initial sales role. However, after learning how to close, I increased my sales results by five times in under three months. Since then, I have successfully generated millions of dollars in sales. In this course, I will impart my most effective strategies to you. You will find that many of these techniques can be immediately implemented in your upcoming sales presentations.

Who this course is for

New, beginners, and advanced level sales professionals looking to learn new skills to add to their tool belt.

Testimonials
  1. I love the mentality of how you can focus your mindset to make it much easier to prospect clients! ~ Aaron L
  2. One of the best course of selling I had done. Even if I already have experience in selling, I learned few new tricks. I truly recommend ~ Razvan-Alexandru G
  3. Excellent course!!! Filled with tons of tips and tricks to help make you a better salesperson. Also the instructor is super engaging and fun to watch. I loved it! ~ Kenneth
  4. What an awesome course. Eric is delivering some really great info, and it is in bite size, understandable chunks...love it...I'm sure I'll be well-versed in sales with this course ~ Diana R
  5. Very informative! Receiving lots of information from a very experienced and competent trainer. I'm sure this will help me improve my skills as a sales professional ~ Thomas H
  6. Eric is really amazing...so focused and I love these Golden Nuggets that make this course really worthwhile. One of those Nuggets will resonate with me and it will 100X the return on my investment in the course ~ Neil E
  7. I really enjoyed the course. Being self taught through YouTube, I felt a little lost trying to find prospects. This course gave me the tips and tricks that actually helped me find the right prospects and send them emails ~ Shubham J
  8. The content is excellent. It gives me an overview of Business Development and Sales. As a result, I feel inspired and have a clear picture of this role and what to do to achieve success in my career. I feel delighted and looking forward to coming back to continue the next section ~ Ansh S
  9. Definitely a great course that will teach you everything you need to know about sales. Highly recommended ~ Imran A
What you'll learn
  1. Learn strategies to effectively prospect new clients.
  2. Lead generation best practices to generate hundreds of thousands of leads.
  3. Learn to create amazing sales scripts that close.
  4. Learn to dramatically increase results and sales effectiveness by building trust and rapport.
Requirements

No prior experience necessary! We'll teach you everything you need to know.

Course Content
10 Sections 115 Lectures 6h 21m total length