Appointment Setting: Why it Matters and Tips to Consider

Appointment setting is a crucial skill for sales professionals to acquire and excel in.

Eric Lofholm, with extensive experience in appointment setting since 1996, initially worked as an appointment setter for the renowned motivational figure, Tony Robbins. Subsequently, he advanced to oversee the appointment setting division. In 1999, Eric established his own sales training company, where he personally managed appointment bookings.

In his course, Eric imparts the proven techniques he has utilized to consistently fill his calendar with appointments for over two decades. Participants gain insights into his mindset and his most effective strategies for appointment setting. Upon completing the course, individuals will possess actionable ideas to immediately enhance their appointment booking capabilities, providing them with invaluable skills for a lifetime.

Appointment setting can be elevated in three ways – through Inner Game, Outer Game, and Action.

Adopting the Right Angle

Before contacting someone, consider what angle would influence them the most. Understanding their perspective and focusing on the benefits they seek can significantly impact your approach.

Implementing Appointment Setting Systems

Having a structured system in place for setting appointments is crucial. Developing multiple online and offline systems can provide you with predictable and effective results.

Developing the Right Mindset

Mastering appointment setting is a learned skill. Embracing the right mindset is essential to becoming an appointment setting expert.

Taking Decisive Action

Taking action is the key to successful appointment setting. Regardless of the outcome, the act of taking action is a victory in itself.

Utilizing Combinations and Setting Goals

Combining different ideas for setting appointments can be highly effective. Setting clear appointment setting goals, devising a strategy, and taking action are essential components of success.

Progressing through the Stages

Viewing each appointment as a step towards the next stage of the sales process is crucial. The ultimate goal of setting an appointment is to secure that appointment.

Extending Sales Calls

Any opportunity to engage with prospects directly can further progress the sales process.

Embracing Consistency

Consistency is vital in appointment setting. Evaluating your consistency in setting appointments and maintaining a consistent approach over the last 30 days is important.

Leveraging Introductions and Teaser Emails

Utilizing a 3-way introduction method can be effective in securing appointments and referrals. Additionally, sending teaser emails to your email list can help in booking appointments.

Consider Hiring an Appointment Setter

Hiring a professional appointment setter can help in generating additional booked appointments.

Standardizing Communication

Utilizing templates for repetitive electronic communications with prospects can streamline your approach and enhance efficiency.

Learning from Case Studies and Inviting Prospects

Studying case studies and real-life examples can provide valuable insights.

Furthermore, inviting prospects to events, webinars, or group engagements can serve as another form of appointment setting.

Taking Action

Implementing one of the ideas learned and booking an appointment is the ultimate conclusion to this approach.
By embracing these strategies, you can enhance your appointment setting efforts and achieve greater success.

New, beginner, and advanced level sales professionals looking to learn new skills to add to their tool belt.

1. I love the mentality of how you can focus your mindset to make it much easier to prospect clients! ~ Aaron L
2. One of the best course of selling I had done. Even if I already have experience in selling, I learned few new tricks. I truly recommend ~ Alexandru G
3. Excellent course!!! Filled with tons of tips and tricks to help make you a better salesperson. Also the instructor is super engaging and fun to watch. I loved it! ~ Kenneth
4. What an awesome course. Eric is delivering some really great info, and it is in bite size, understandable, chunks...love it...I'm sure I'll be well-versed in sales with this course ~ Diana R
5. Very informative! Receiving lots of information from a very experienced and competent trainer. I'm sure this will help me improve my skills as a sales professional ~ Thomas H
6. Eric is really amazing...so focused and I love these Golden Nuggets that make this course really worthwhile. One of those Nuggets will resonate with me and it will 100X the return on my investment in the course ~ Neil E
7. I really enjoyed the course. Being self taught through YouTube, I felt a little lost trying to find prospects. This course gave me the tips and tricks that actually helped me find the right prospects and send them emails ~ Shubham J
8. The content is excellent. It gives me an overview of Business Development and Sales. As a result, I feel inspired and have a clear picture of this role and what to do to achieve success in my career. I feel delighted and looking forward to coming back to continue the next section ~ Allen E

1. How to use goal setting to instantly increase the number of appointments on your calendar.
2. Practical tips on how to leverage social media to keep your calendar filled with appointments.
3. Proven appointment setting script ideas and appointment setting templates idea that you can immediate implement.

No prior experience necessary! We'll teach you everything you need to know.