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Building Trust and Rapport to Achieve Sales Success

Learn techniques to establish trust and rapport with potential clients, cultivate the right mindset, enhance your sales approach and achieve superior outcomes.

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Last updated 5/2024 English

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Overview

It is commonly believed that individuals tend to make purchases from individuals they are familiar with, have positive feelings towards, and trust. This holds true across the board. Establishing a connection with a potential client at the onset of a sales pitch is crucial in dismantling any existing barriers and fostering trust.

In this comprehensive course filled with valuable tips, Eric provides instruction on various methods to expedite the establishment of rapport. Once this rapport is established, you will learn how to utilize it to cultivate the essential component of trust.

Developing trust and rapport with your potential client early in your presentation will create an environment where they will be much more open to your offerings. You may even observe a noticeable relaxation in their body language!

Enhancing Your Sales Approach

You will acquire practical techniques to promptly enhance your closing ratio. Trust and Rapport form the foundation of the sales process. When prospects approach the presentation with resistance, it is essential to employ the principles of trust and rapport to mitigate this resistance. Trust and Rapport represent a state of unity between you and the prospect. Therefore, it is crucial to enter a sales presentation with the objective of nurturing trust and rapport.

Achieving Superior Outcomes

This module focuses on three approaches to improve your outcomes in the realm of Trust and Rapport: the Inner Game, Outer Game, and Action. The inner game pertains to your mindset, the outer game encompasses the "how-to" aspects, and actions involve the practical implementation.

Cultivating the Right Mindset

Entering a presentation with the goal of fostering trust and rapport is pivotal. Mirroring and matching your prospect, along with encouraging them to discuss their favorite topic – themselves – are effective ways to build trust and rapport. Engaging with the prospect on their terms is essential for establishing trust and rapport.

Establishing Common Ground

Discovering common ground with a prospect establishes a channel of communication that leads to trust. It is crucial to seek connection points with the prospect and utilize sincere flattery, such as complimenting their attire or acknowledging their social media presence, as a technique to establish a connection.

Staying Present

This section emphasizes the importance of being fully present and attentive when engaging with your prospects. Avoid distractions, such as your cell phone, and focus on being attentive, as it enhances your persuasiveness.

Establishing Rapport Mindsets

Rapport serves as the foundation of the sales process. Buyers tend to make purchases from individuals they like and trust. While conscious differences are noticeable, subconscious similarities play a significant role. Additionally, humor can be an effective tool, and it's crucial to ensure that prospects feel heard.

Techniques for Building Rapport

This module focuses on techniques for building rapport, including mirroring and matching mood and emotion, paying attention to appearance, demonstrating how your solution addresses the prospect's problem, performing thoughtful gestures, and treating others with the respect they desire. Listening and genuinely caring about the client's needs are also emphasized.

The Importance of Trust

This module delves into the creation of trust, highlighting the significance of making and fulfilling agreements. Following through on commitments and staying true to your word and honesty are crucial in building trust and rapport with others.

Conclusion

In conclusion, this course has provided valuable trust and rapport techniques for connecting with prospects. It is recommended to review the material multiple times to internalize the concepts and apply them effectively.

Who this course is for

New, beginner, and advanced level sales professionals looking to learn new skills to add to their tool belt.

Testimonials
  1. I love the mentality of how you can focus your mindset to make it much easier to prospect clients! ~ Aaron L
  2. One of the best course of selling I had done. Even if I already have experience in selling, I learned few new tricks. I truly recommend ~ Alexandru G
  3. Excellent course!!! Filled with tons of tips and tricks to help make you a better salesperson. Also the instructor is super engaging and fun to watch. I loved it! ~ Kenneth
  4. What an awesome course. Eric is delivering some really great info, and it is in bite size, understandable, chunks...love it...I'm sure I'll be well-versed in sales with this course ~ Diana R
  5. Very informative! Receiving lots of information from a very experienced and competent trainer. I'm sure this will help me improve my skills as a sales professional ~ Thomas H
  6. Eric is really amazing...so focused and I love these Golden Nuggets that make this course really worthwhile. One of those Nuggets will resonate with me and it will 100X the return on my investment in the course ~ Neil E
  7. I really enjoyed the course. Being self taught through YouTube, I felt a little lost trying to find prospects. This course gave me the tips and tricks that actually helped me find the right prospects and send them emails ~ Shubham J
  8. The content is excellent. It gives me an overview of Business Development and Sales. As a result, I feel inspired and have a clear picture of this role and what to do to achieve success in my career. I feel delighted and looking forward to coming back to continue the next section ~ Allen E

What you'll learn
  1. Learn strategies to effectively prospect new clients.
  2. Lead generation best practices to generate hundred of thousands of leads.
  3. Learn to create amazing sales scripts that close.
  4. Learn to dramatically increase results and sales effectiveness by building trust and rapport.
Requirements

No prior experience necessary! We'll teach you everything you need to know.