Product Management: What You Need to Know Beyond the Basics

This crash course is specifically designed for stakeholders and product managers who are at the early-intermediate level of their careers and are looking to enhance their understanding of the responsibilities associated with being an exceptional product manager. It aims to provide valuable insights on how they can effectively collaborate with other roles within their organizations.

Allow me to introduce myself, I am Bryce York, a seasoned product manager with over a decade of experience in both early-stage and growth-stage startups. Throughout my professional journey, I have had the privilege of working in a diverse range of industries including management consulting, ad tech, education, and fintech. It is from these varied experiences that I have accumulated a wealth of knowledge, which I am excited to share with you in this crash course.

Having worked in management consulting, I have gained a deep understanding of the strategic aspects of agile product management. This includes conducting market research, analyzing competitors, and identifying market opportunities. In the ad tech industry, I have honed my skills in understanding user behavior and leveraging data to optimize product performance. In the education sector, I have developed products that cater to the unique needs of students and educators, ensuring a seamless learning experience. Lastly, in the fintech industry, I have navigated the complexities of regulatory compliance and built products that prioritize product vision, security and user trust.

Over the years, I have successfully developed numerous products and implemented innovative features that have not only enhanced user experiences but also generated significant revenue for the companies I have worked with. These companies have ranged in size from small teams of just 5 employees to larger organizations with over 300 employees. This diverse range of company sizes has allowed me to adapt my product management approach to different organizational structures and dynamics.

In addition to my work with established companies, I have also had the opportunity to establish and expand my own startups, culminating in a successful exit for one of them in late 2019. This experience has given me a unique perspective on the challenges faced by entrepreneurs and the importance of agile product development strategy in a fast-paced startup environment.

With this extensive background, I am confident that the insights and strategies shared in this crash course will prove invaluable to your professional growth as a product manager. I understand the challenges and complexities that come with the role, and I am committed to providing you with practical advice and actionable tips that you can implement in your own work.

So, let's embark on this journey together and learn the secrets to becoming an exceptional product manager!

Whether you are looking to enhance your skills in product strategy, user research, or cross-functional collaboration, this crash course will equip you with the knowledge and product management tools you need to excel in your role.

Get ready to dive deep into the world of product lifecycle management and discover new ways to drive innovation and success in your organization.

1. Stakeholders - anyone who works with product managers
2. New product managers - anyone aspiring to become or has recently become a product manager
3. Existing product managers - looking to build alignment among their product team

Great product management walkthrough. Approachable for those new to product management and those who work closely with product managers. Plenty of nuggets of wisdom for the experienced product manager too! Looking forward to your next class! ~ T Gumbley

1. The 3 critical missions of a great PM and the 2 most practical frameworks for getting them right
2. The truth about the 2 most common (and damaging) misconceptions of product management
3. What makes a great product manager? And what are their most important skills?
4. The shared responsibilities between product management and other roles
5. How to build a culture where product management thrives (based on facts & stats)

Just an interest in product management!