Strategic Management in Industry Change and Value Curves

The significance of strategic management requires no elaborate introduction. It provides decision-makers with the necessary tools to foresee changes and guide organizational activities in the right direction, ultimately contributing to a business's long-term success.

Course Content

This course, which is part of a comprehensive series on strategic management, delves into the evolution and change within industries. The focus of this 95-minute lesson is on recognizing industry changes and developing effective strategies in response, a topic that holds recurring importance for CEOs and their executive teams. The ability to think clearly and in a structured manner is crucial in this regard.

Value Curves Framework

Within this lesson, particular emphasis is placed on the framework of value curves, explaining their nature and practical application through compelling examples. The primary case study revolves around the transformation of the bookselling industry and the strategic responses of key players, with a specific focus on Barnes & Noble and Amazon. Additionally, cases from the Sinclair C5 and the airline industry are examined. This narrative holds particular relevance for professionals and high-potential employees, as strategic thinking is undeniably one of the most critical leadership traits, ultimately leading to highly effective leadership.

Understanding Industry Change and Strategic Management

A comprehensive grasp of Industry Change is invaluable across all sectors, especially in swiftly evolving industries that are ripe for disruption. Embracing this knowledge will yield tangible results:

• Recognition of the various types of industry change taking place.
• Insight into effective ways to respond to these changes.
• Familiarity with the strengths and limitations of the "value curves" framework, and its application across industries.
• Awareness of the "big trap" and strategies to evade it.
• Continued establishment of a solid foundation and enhancement of strategic management skills through this course and others in the series.

Benefits of Acquiring this Knowledge

This learning experience will empower you with the tools to anticipate changes and steer organizational activities. You will gain the confidence to articulate discussions on industry change across all levels of an organization. Furthermore, you will feel assured in your understanding and application of Strategic Management frameworks.

Personal Development and Leadership Enhancement

My goal is to enhance your knowledge and leadership capabilities within just one hour. It is my pleasure to share this valuable opportunity with you, and I trust that you will find this course and series both engaging and meaningful.

1. Prospective MBA students
2. Students, Employees, Managers and Executives with an interest in managing industry change

1. You will understand the types of industry change occurring.
2. You will understand how you can react to them.
3. You will understand the strengths and shortcomings of the “value curve” framework, and how to apply it to any industry.
4. You will understand the “big trap” and how to avoid it.
5. You will continue to build a strong foundation and develop strategic management skills by taking this courses and other in the series.

1. No prerequisites for this course.
2. The other courses in the Strategic Management series could be useful.