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SEO: How to Do Your Own Search Engine Optimization

Uncover proven SEO tactics, learn keyword research, content creation & link building to improve organic traffic & elevate your brand's visibility on Google.

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Last updated 4/2024 English

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Overview

Don't break the bank by hiring an expensive SEO agency. Instead, tap into Andrew's confidential SEO toolkit to attract thousands of organic, highly motivated website visitors every month - all for free and indefinitely! Learn the ins and outs of executing Keyword Research, Content Creation, and Link building independently.

About Andrew Miller

I am Andrew Miller, and I've steered three startups to multimillion-dollar successes, and helped numerous others secure funding using the very same do-it-yourself Search Engine Optimization tactics. With over 15 years of experience in catalyzing growth for startups and orchestrating effective SEO campaigns, I specialize in sharing distinctive bootstrapped growth and marketing strategies that focus on execution rather than mere theory and concepts. I have lectured in more than 15 countries and have instructed over 5,000 students through both in-person and online sessions.

Course Highlights

This course features high-definition SEO video tutorials, practical recommendations for tools that save both time and money, and much more, all drawn from my experience in elevating brands like Tinder, LivingSocial, Hitlist, RoadTrippers, and numerous other lesser-known startups.

The Importance of SEO

SEO is fundamental to the success of your business. Imagine yourself as a potential customer seeking the services, products, or solutions that your business provides. What's the first step they'd likely take? They'd probably turn to Google for a search, right? Therefore, one of the most critical places for your business to be visible is in Google search rankings. This is the essence of Search Engine Optimization (SEO). With that in mind, I will guide you comprehensively through the process of conducting your own SEO, without the need to engage an agency or outsource it.

Module 1: Self-Audit of SEO

Discover how to evaluate your website's SEO using free tools. Learn to create a comprehensive SEO report for your developers, enhancing your site's SEO without additional costs.

Module 2: Effective Keyword Research

Optimize your website's content by focusing on key phrases. Uncover techniques for researching keywords and developing keyword density to improve rankings and organic traffic while maintaining a positive user experience.

Module 3: Avoiding Common SEO Errors

Identify and rectify prevalent SEO mistakes that hinder businesses. Enhance your SEO effectiveness and save time by learning from these common pitfalls.

Module 4: Off-Page SEO and Link Building

Enhance your long-term SEO strategy by delving into off-page SEO techniques. Understand how to maintain and bolster your site's ranking over time through effective off-page SEO and link building strategies.

Who this course is for
  1. SEO Marketers
  2. Business Owners
  3. Startup Founders
  4. Entrepreneurs
  5. Marketing Managers
  6. Marketing Students
  7. SMBs
  8. Startups
What you'll learn
  1. What Is SEO in Layman's terms and what are the components.
  2. On-Page vs. Off-Page SEO
  3. What Tools To Use For SEO
  4. How To Run an SEO Audit Yourself
  5. How to Do Keyword Research On Your Own
  6. How to Increase Your Site’s Keyword Density
  7. What SEO KPIs are and how to track them
  8. Common SEO Mistakes To Avoid
  9. And much much more...
Requirements
  1. A desire to learn SEO
  2. Access to a website you can practice/audit
Course Content
3 Sections 7 Lectures 33m total length