What is Online Marketing and How to Meet Your Business Goals

In this comprehensive course, I aim to simplify the complex world of online marketing for non-technical, busy managers. I understand that time is of the essence for these professionals, so I have created a time-saving, visual guide that breaks down the key elements of online marketing. By providing a simplified understanding of SEO (Search Engine Optimization) and Cost per Click advertising through visual aids, I strive to alleviate the information overload often experienced in the online realm.

Understanding the Big Picture

Upon completing this course, participants will not only gain a deep understanding of online marketing but also learn how to integrate it seamlessly into their broader business strategy. We emphasize the importance of social media, website development, e-commerce, and mobile marketing in the overall business landscape. By focusing on strategic management rather than specific operational tasks, we empower managers to cultivate effective management behavior and make informed decisions.

Acquiring Key Skills

Throughout the course, participants will develop essential skills that will enable them to navigate the online marketing landscape with confidence. They will learn how to effectively prioritize their time across various online activities, ensuring maximum efficiency. Additionally, they will gain the knowledge to allocate their ad-spend budget wisely, ensuring optimal return on investment. Conducting consumer-persuasive content research and identifying high-traffic keywords will become second nature, allowing managers to create compelling and targeted marketing campaigns. Furthermore, participants will learn how to align their online marketing activities with specific website pages using established marketing principles, ensuring a cohesive and impactful online presence.

Becoming the Architect and Archer

By the conclusion of this course, participants will have transformed into the architects and archers of their digital marketing strategy. They will possess the skills and knowledge to link all their digital platforms seamlessly, creating a cohesive and integrated online presence. As architects, they will strategically design their digital landscape, ensuring that every element works together harmoniously. As archers, they will strategically target specific consumer segments with each advertisement, maximizing their reach and impact. This dual role of architect and archer requires strategic and tactical thinking, allowing managers to formulate a robust digital marketing strategy that drives results.

In summary, this course is designed to simplify online marketing for busy managers, providing them with the necessary skills and knowledge to navigate the digital landscape effectively. By focusing on the big picture, acquiring key skills, and becoming the architect and archer, participants will be equipped to develop and implement a successful online marketing strategy that aligns with their broader business goals.

1. Marketing managers
2. Entrepreneurs
3. Public Relations specialists
4. Commerce students
5. Social media enthusiasts
6. Business Owners
7. Corporate employee

1. It's an excellent match for me. Simple and logical. It's answering questions I've had and making my current endeavour seem much less overwhelming ~ Jo-Anne K
2. It is very good as it expands my knowledge from prior knowledge and gives better understanding to Digital marketing in ways i didn't contemplate. Very informative indeed ~ Aphelele O
3. Digital Marketing Strategies made simple and easy to understand, yet vital to success. Thank you sir ~ Imraan C
4. Very informative and assisted me in deciding on which Digital Marketing Strategy best suits my business ~ L Lindeque
5. This course was very concise and informative. It gave very relevant information and very well detailed on the different strategies ~ Anathi K
6. Very informative and to the point ~ Sulette V

New business owners, entrepreneurs and managers who have little background in marketing of the digital world will learn:

1. The main concept behind SEO (Search Engine Optimisation) and CPC (Cost Per Click) advertising
2. How social media fits into a digital marketing strategy
3. Understand the place of e-commerce and an online store
4. Obtain a clear understanding of the costs for key search words
5. Know what SERPS are (search engine optimisation pages)
6. Clarify the importance of domains and branding considerations

This short course concpetualises complex digital ideas within an easily understandable, markering framework. It offers a perfect starting point for individuals and companies to begin discussing their digital marketing strategy, in a manner that everyone can understand.

1. Basic understanding of the internet and social media, e-commerce and websites.
2. No technical knowledge is required.