Business Development: How It Can Help Your Company Grow

Ready to transform your business growth?

This course dives deep into the practical world of business development, equipping you with the skills to take your career to the next level.

Understanding Your Business DNA

I'll define business development and explore the core tasks of a Business Development Manager. Gain clarity on your company's product or service offering, whether it's software, consulting, or something else entirely.

Becoming Customer Centric

Learn to truly understand customer needs. This isn't just about features – it's about identifying pain points and crafting solutions that drive customer satisfaction. I'll help you bridge the gap between product features and real-world customer needs.

Innovation: The Engine of Growth

Discover how Innovation Management fuels business development. I'll explore agile approaches to developing products and services, keeping you ahead of the curve.  Learn about the product life cycle and the S-curve model to optimize your product roadmap.

Building a Winning Portfolio

Effective Portfolio Management is crucial for business development success. I'll equip you with the skills to manage your offerings strategically, making informed decisions about where to invest resources.

The Power of Customer Psychology

Understanding customer psychology is key to crafting winning sales strategies. I'll delve into the customer journey, exploring how customers make decisions and build relationships with brands.

Sales Mastery for Business Development

Sharpen your sales skills with a focus on interpersonal selling. Learn how to navigate the customer journey and build sustainable customer relationships. I'll explore different sales channels and strategies like push vs. pull incentives. Discover how to leverage partnerships and collaborations to expand your reach.

Marketing Muscle for Business Development

Gain a deep understanding of buyer behavior and market segmentation. I'll equip you with the knowledge to develop effective marketing strategies, including expansion and internationalization plans. Explore a range of marketing and communication tools, and understand the power of push vs. pull communication and sales promotions.

The Business Model Canvas: Your Blueprint for Success

Unify all these learnings by applying them to the Business Model Canvas. I'll guide you through structuring and refining your business model, both new and existing.  Discover how to leverage key growth levers in business development.

Packed with Exercises and Real-World Examples

This course isn't just theory. I've included a variety of exercises and practical examples to help you apply your newfound knowledge and immediately start seeing results.

Whether you're new to the field or looking to refine your skills, this course equips you with the practical knowledge and tools to excel in business development.  Master the art of understanding customer needs, driving customer satisfaction, and implementing effective innovation management. Learn how to navigate the product life cycle, manage your portfolio strategically, and leverage customer psychology to build winning sales and marketing strategies.

Enrol today and experience the full potential of your business.

1. People with an interest in business development
2. People with an entrepreneurial background
3. Business Development Managers
4. Business interested personalities
5. Sales-related people
6. Marketing and communication related persons
7. Product, software, service manager or developer

1. The material has been conveyed in a simple and understandable way so that anyone could acknowledge the main principles behind the course. The lecturer is great, though the material is quite a lot, so I suggest you take it slow and 1 by 1 :) ~ Aleksandar C
2. This course is very good for me to get knowledge about bus dev ~ N Susanto
3. The course was a valuable introduction into BD. For focusing on sales growth you can learn important content within the lecture ~ Sultan K
4. The content is very good and it can open more avenues of Business ~ Adnan H
5. So far, it has been amazing at breaking down the various aspects of Business Development that are needed ~ Allyson F
6. Loved it, so far ~ Pinak C

1. Business Development
2. Business Unit Development
3. Business Area Development
4. Growth Strategies
5. Product Development
6. Software Marketing
7. Service Marketing
8. Portfolio Management
9. Sales
10. Selling
11. Marketing
12. Commercialization
13. Business Model Canvas
14. Practical Knowledge
15. Communication
16. Entrepreneurial Action

1. Interest in business development
2. Interest in entrepreneurial action
3. Open-mindedness towards new things